- Comprehensive market analysis including surveys, questionnaires, trend forecasts, literature and data base reviews, and focus groups.
- Consumer behavior analysis
- Competitive analysis
- Product and service feasibility testing
- Environmental scans
We concentrate on specialized target markets, which helps
our clients refine their niche positioning.
- Business to business
- Children & youth
- Families; Homeowners
- Small- and narrow-segment markets
Organizational Definition The results of a series of diagnostic discussions across the country assisted organization to calrify its role and focus as well as its priorties for the foreseeable future.
Informed Advertising Campaigns.
The results of a health maintenance organization survey , which identified the health concerns of a target population, provided the basis for an advertising campaign to effectively promote HMO enrollment.
Media Purchase Decisions.
Our geo-demographic analysis of the United States identified concentrations of people according to profiles. Based on our demographic recommendations, a leisure products industry association and a company providing in-home services were able to successfully allocate media dollars to appropriate audiences.
We provided a comprehensive analysis and forecast of future conditions of the economy, housing, healthcare, employment, and education in a metropolitan county. Our forecast guided businesses and community organizations in making educated planning and resource allocation decisions.
Our market analyses helped a law firm expand their practice by identifying new referral sources.
Capital Investment A combination of surveys, focus groups, and data analysis assisted organization to make decisions on essential capital investment.